CPD’s are a great tool for anyone working in construction to engage with key contacts in their area of work. CPD’s with Architects increases awareness of your product/service and can help increase enquiries/appointments on relevant schemes. Below, we have compiled our top 5 tips for booking CPDs with Architects you want to work with.
Decide on your CPD topic and structure
Making your CPD offering stand out from the crowd is the first step to booking Architectural Practices. Diaries can become full very quickly in the construction industry and often Practices try to schedule their CPDs early on in the year. This means you need to design a CPD with a tangible USP relevant to your product/service and get in touch early to secure your booking.
Generate your Priority list of contacts
Generating a list of relevant key contacts and their respective Practices can help ensure your CPD reaches the right audience. As a result, you are more likely to see a tangible return, such as increased enquiries or specification appointments on future schemes.
Enlist an external telemarketing team to promote
Promoting your CPD is the best way to increase the number of bookings made with relevant contacts. There are many challenges telemarketers face, including gatekeepers such as reception staff, incorrect contact details or busy schedules that prevent a Practice committing to a date for the CPD. This can be highly labour intensive and often in-house resources struggle to dedicate the time and resources needed to secure relevant bookings. Expert telemarketers that work exclusively in construction, like Enhance, can use their knowledge and experience to overcome the challenges a telemarketer can face, to book CPD’s with the Architects you want to work with.
Follow up with attendees
Following up with CPD attendees is the most important part of the process. Keeping the communication lines open will help you stay in the mind of prospective clients for future schemes. You can ask for feedback on your CPD. Attendees can review the benefits of your CPD programme and make recommendations on how to improve. Feedback from relevant sources enables you to tailor future CPD’s to your audience. This will help you stand out from the competition. To find out more on the importance of following up with attendees, read our blog.
Architectural Practices can be notoriously difficult to get into, however this doesn’t mean it is impossible. Creating valuable, expert CPD courses that will add value to Architectural work will improve your chances of booking your CPD. If you want to book Architectural Practices for your CPD, but don’t have the in-house resource, contact Enhance. We are experts in construction and will help you generate bookings with the relevant key decision makers you want to work with.