Businesses of all sizes, in all sectors, should be carrying out our regular data cleansing.
Not only does it help marketing managers to avoid costly errors, but having the wrong data could be blocking your business from reaching decision-makers and buyers.
Learn more about data cleansing and why it is important for construction contractors below.
Why is data cleansing important?
Within the construction industry, having your voice heard, and products seen in a sea of contractors is extremely difficult, therefore it is vital that marketers within the sector have well-maintained data.
Did you know that data-driven businesses are 23 times more likely to get new clients, 6 times as likely to retain customers and 19 times as likely to be profitable?
That’s why there’s real value in looking after your data!
What can happen if I don’t invest in data cleansing?
Ensuring that your data is clean will support your efforts to reach the right people – decision-makers.
Mistakes within your data could lead you to email the wrong person/people and ultimately this will not end well. If you are sending emails sent to the wrong mailboxes, these are often marked as spam, which could reflect badly on your marketing efforts and business.
How can data cleansing support re-engagement?
Equipping your marketing function with accurate lists of prospects not only gives your business an advantage when it comes to acquiring and retaining customers, but it can also support its efforts to reengage with customers that may no longer be active.
It can be easy to fall into the trap of prioritising new leads over inactive customers, however, customer re-engagement is something to think about as it could save your business time and money.
Investment into acquiring new customers can cost up to 6 times as much as retaining old customers, you could save this expense by using your clean data list to nurture potential customer relationships until they are ready to purchase.
The construction industry can be complex, however, with over 20 years of experience working in the sector, we know it pretty well!
