Lead Generation: Is it the service you need?
It can be difficult to know which keyword phrase to use when looking for the right telemarketing service for your company. We have seen quite a few variations on lead generation and enquiry generation across construction telemarketing companies. No matter what you call it, Enhance can help. We are experts at generating leads and quality enquiries to maximise your opportunities.
From enquiry generation to lead nurturing, the list can feel somewhat endless when it comes to describing the process of identifying, qualifying and converting relevant leads for your company. With many companies offering various types of construction related lead generation tools, deciding on a company can be challenging. Enhance have been the preferred telemarketing partner of market intelligence source Barbour ABI for over ten years. This in-depth knowledge allows our team to provide unrivalled, construction specific lead enrichment services to maximise your results.
We offer the complete telemarketing solution. Find out more about all of the Enhance services by visiting our Services homepage.
Lead Gen: What is involved?
Lead or enquiry generation in the construction industry involves using market intelligence sources such as Barbour ABI to identify relevant projects and opportunities for your company. Enhance Account Managers will then contact the relevant projects to establish a requirement for your product. Once a requirement has been established, this project can be classed as a qualified lead. Qualifying your leads prior to making contact ensures that your are using your time effectively to maximise your potential.
Lead nurturing can require consistent communication with potential clients, which can be a challenge for companies with limited resources in their marketing budget. It is important to remain in contact with potential customers to ensure you are included in their decision pool once they have a requirement for the product. To find out more about the value in lead nurturing and re-engaging with potential customers, read our blog post.