CPD scheduling is a popular service in construction telemarketing. However, many of our clients admit to missing out a vital part of the process. Following up on your CPD is essential to ensure you maximise your CPD potential. A follow up call provides feedback on your presentation and enables you to properly measure your results. It is clear that few companies direct resources into following up CPD attendees. This means there is a gap in the process which can result in companies missing out on future projects.
Why is Following Up on your CPD important?
Generating quality attendees for your CPD Presentation increases your potential for future opportunities. It is beneficial to make sure the majority of attendees act as key decision makers in their role. Attendees whose role is to specify your product/service are more likely to provide relevant leads for future projects.
Enhance use our own bespoke CRM database to filter all the top Architects and CPD Co-ordinators in the UK. Our vast database is continuously updated to ensure the information is correct. As a result, our team are able to target the right person for the presentation.
It is clear that few companies direct resources into following up CPD attendees. This means there is a gap in the process which can result in companies missing out on future projects.
Following up on CPD attendees establishes a line of communication with relevant contacts. Our Account Managers can remain in contact with key decision makers to identify requirements on future projects further down the line. Therefore, maximising your opportunity to be specified.
Communicating with attendees can provide feedback for the presentation based on relevance, enjoyment and requirement. This enables you to target the relevant attendees for future projects.
In addition to this, following up with your attendees can help determine the value of your CPDs. This gives you a measurable return on investment for every presentation.
What should you do if you don’t have the time to Follow Up?
As we have mentioned, following up on your CPD is a valuable process that is often missed. A common issue that is raised when we discuss CPD Follow Up is finding the time and resources in-house to dedicate to this. This is often because companies provide multiple CPD Presentations every week.
This is where an experienced construction telemarketing service such as Enhance come in. We dedicate the time and resources to maintaining relationships with CPD attendees on behalf of our clients. Therefore, enabling the client to stay in the mind of the attendee for future projects.
Whilst outsourcing this service may be an additional cost, the feedback and relationships generated will provide a valuable platform for future communication and projects.
We have included a quick step by step guide to the Enhance approach to CPD Scheduling and Follow Up below. If you have any questions please don’t hesitate to get in touch with our team on 0151 678 5644.
The Process of CPD Scheduling and Follow Up
Enhance work with our clients to promote CPD presentations and generate quality attendees with tailored marketing campaigns.
1: Enhance client provides details of CPD Presentation dates/time/location and a priority list of contacts
2: Our Account Managers research and engage with relevant contacts using our client’s priority list and our vast CRM database of top Architects and CPD Co-ordinators
3: Attendees are booked on to the presentation and details such as dietary requirements are listed
4: The CPD Presentation is delivered to a group of attendees
5: Enhance ask our clients to collect the contact details of all attendees
6: Subsequently, our Account Managers follow up with the attendees on behalf of our client
7: This will establish any further queries, requirements and interest in the product/service
8: All information will be sent to Enhance client
To find out more about our CPD Scheduling service check out our Services page. If you have any questions or would like to arrange a trial of this service please get in touch.