Enhance are Exclusive to Construction
We are often asked why we specialise in construction telemarketing, instead of branching out. Many telemarketing companies operate within multiple industries and represent various product types at one time. This may offer varied opportunities across the telemarketing sector. However, at Enhance we believe sticking to our specialist area is the best option for both ourselves and our clients. This allows us to stay up to date with changes in the industry and therefore provide the best possible service for our clients.
The construction industry can be complex and the people involved are extremely knowledgeable in their fields. As a result, it is vital our team know what they are talking about. We dedicate our time to training our team and developing our approach to make sure we stay ahead of the curve. Below we explore our key reasons for outsourcing, the benefits of an expert team and the value of exclusivity.
Outsourcing your telemarketing can provide the resources needed to maximise the potential of your data whilst relieving pressure on your sales team. This will allow your sales team to focus on communicating with the key decision makers out in the field and maximising the chances of specification. Therefore, we have put together our top 3 reasons to outsource.
Outsourcing allows you to use your data sources effectively
We often hear construction companies are failing to see the full benefits of their data subscription. When we dig a little deeper, many of the companies are not investing enough time and resources into the processing and filtering of the data they are paying for. This is an expensive inefficiency and one that can prevent you from speaking to the right companies, people and projects. By using an external telemarketing team like Enhance, you can ensure your data is being used to its greatest potential.
Outsourcing relieves pressure on internal staff and allows greater focus
Often companies use their internal staff for all of their telemarketing as it is a cheap option. However, unless the required time and resources are provided, the internal teams will fail to produce quality results. By outsourcing your telemarketing to a team of experts, your internal sales team can focus on other key areas. As a result, more time can be allocated to field based representatives attending qualified appointments.
Outsourcing with the RIGHT team of experts will provide quality results every time
Finally, we believe there is real value in exclusivity. Outsourcing to a telemarketing agency does not guarantee quality results. Therefore, it’s vital to find a telemarketing team that understand your industry, products, values and objectives. This level of knowledge and expertise is unlikely in multi-industry telemarketing agencies as they don’t have the time to specialise.
Many of the companies are not investing enough time and resources…This is an expensive inefficiency and one that can prevent you from speaking to the right companies, people and projects. By using an external telemarketing team like Enhance, you can ensure your data is being used to its greatest potential.
The Enhance Approach
Our Account Managers recognise that research is vital to ensure high quality lead generation. We use our construction expertise to make the most of market intelligent sources such as Barbour ABI to filter the most relevant projects. Our team monitor projects every day to make sure we never miss out on a chance to communicate with the decision makers and maximise the opportunity for your product to be specified.
Enhance Account Managers will work alongside your sales representative to ensure a seamless service. With LIVE access to calendars, our team can book qualified appointments based on location and prior meetings to best utilise the representative’s time and maximise chances to be in front of key decision makers. We also provide internal support including receiving the Bill of Quantities or Project Drawings on your behalf and processing any queries.
Want to find out more about the Enhance Services?
Initially we approached a number of organisations which were all large and well respected both in the UK and internationally but they did not live up to expectation and it soon became clear not all agencies did “What it says on the tin”. The main difficulties we had were that they just did not understand the construction industry and the minds of our clients the contractors and specifiers.
That’s when we were recommended to Enhance as an agency who really understood the construction market. They understand how to use the planning data systems we use and how to make appointments for our sales team. As a result, Enhance have generated real opportunities and sales for us.
Enhance have a great knowledge of the specification market and how this relates to the contractors. They fully understand the construction process and are fully up to date with the relevant procurement routes in the market place. It is this understanding that ensures they are extremely successful in generating sales leads and appointments for our sales force.
In fact, Enhance will become an integral part of our Marketing Strategy in the future and we cannot recommend them highly enough.