Why Do You Need to Consider Outsourcing?
Most companies operating in a b2b environment are aware of the need for telemarketing strategies and many are even excited by the potential for results from the right strategy. However, we often find that companies struggle to find the time and resources needed to run efficient telemarketing in-house. That’s not to say there aren’t in-house telemarketing departments that are experts at generating leads and converting them into lucrative results. They are however often few and far between, with most companies wanting to focus on their core services and generating profits. This is where outsourcing to an experienced telemarketing company can help.
Telemarketing can be valuable and pivotal to additional growth for companies, but the return on investment can be slow if there is not enough resources being used.
The Benefits of Outsourcing Your Telemarketing Services
Increase your productivity
This is where a company like Enhance come in, outsourcing your b2b telemarketing service can relieve your in-house sales team and allow you to keep focus on your core services without sacrificing the potential for lead generation with telemarketing. By utilising external teams you can increase your internal productivity in key areas, particularly focusing on sectors of your business that produce results thus maximising your potential for success.
You don’t need to train your staff
A major benefit to outsourcing your telemarketing is the lack of training needed for your internal staff. Training can often be costly and time consuming, not to mention that experience can’t be rushed and so it can take a long time from initial training to full efficiency. Outsourcing to a telemarketing company, particularly a telemarketing service that specialises in your industry, removes the need for time and resources to be invested into training. This means the outsourced telemarketing service can in effect hit the ground running and maximise the potential for a quick and valuable return on investment.
Budgeting is easier
When employing an external telemarketing company, budgeting is often made simpler as it generates a fixed monthly or per campaign cost. This compared to the fluctuating overhead costs of employing an internal team can make setting and sticking to your budget a little easier.
And more cost efficient
Additionally, using an external telemarketing service can prove more cost efficient as you are able to tailor the expenditure to the demand. Outsourcing your telemarketing does not need to be a permanent or monthly expense. You can set up intermittent telemarketing campaigns to run during your busy periods and to stop during your quiet times. This can help to reduce monthly costs and create more flexibility with your cash flow.
The Drawbacks of Outsourcing Your Telemarketing Services
Enhance are a b2b telemarketing company, and as such we can be slightly bias to the benefits of outsourcing your telemarketing. Whilst we believe the benefits outweigh any drawbacks, there are still areas to consider before choosing to outsource.
You need to build trust
Using an external company requires you to place a huge amount of trust in the values, productivity and effectiveness of the company. It can be hard to trust another company to operate as a representative of your brand, particularly when you are new to outsourcing in general. It is important to research telemarketing companies that operate within your sector and get to know the team that will be making calls. This will help to build your confidence and trust in the company.
You need to filter through all the companies
If you search “Telemarketing Company” you will find thousands of results all offering the best service. It can be difficult to narrow the results down to identify the company that is right for you. Particularly with telemarketing companies that specialise in multiple areas. It can be challenging to discover whether a diversified telemarketing agency will have the expertise necessary to generate quality results. We believe finding an agency that work exclusively in your sector will ensure you are working with the most knowledgeable telemarketers in your field.
Outsourcing Your Telemarketing May Feel Like a Risk but the Rewards Speak for Themselves
Enhance clients come back time and time again. We have worked with many of our clients for a number of years across multiple campaigns. This client loyalty combined with our proven results provide the foundation to our reputation.
If you work in construction and would like to outsource your telemarketing services get in touch today to arrange a tailored trial.